Customer case

More Sailing tripled turnover with Vaylo and halved administration

August 4, 2025

As More Sailing grew faster than their manual processes could cope with, the administration threatened to put the brakes on the entire business. The solution was the Vaylo business system. The result? Faster flows, more time for customers and record growth.

More Sailing, a Swedish company that arranges sailing trips in the Mediterranean and Caribbean, had outgrown its manual processes. Trips were booked in different tools, customer data was managed in spreadsheets and each invoice required multiple clicks - all while increasing pressure from both customers and authorities for structure and transparency.

β€œWe struggled with juggling different systems and suppliers, while regulatory requirements only increased. It became a heavy administrative burden that stole time from what we really wanted to do β€” create unique travel experiences.”

β€” Einar Halldin, founder of More Sailing and Vaylo

The solution was to build your own business system.

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But what started as an internal project quickly grew into something bigger. It became the basis for what is today Vaylo β€” a modern business system for tour operators.
β€œWe have gone from relying on Excel and PDFs to having a fully integrated platform for our entire business β€” from first booking to last invoice,” says Einar Halldin.
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Results for More Sailing
Since More Sailing started using Vaylo on a full scale, the company has:
- More than tripled turnover
- Halved the administrative time per booking
- Gained full control of payment flows, traveler data and travel planning
- Automated invoices, mail and customer dialogs


Dynamic Pricing β€” Smarter Travel, Better Margins

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More Sailing was among the first to activate Vaylo's dynamic pricing, which allows prices to be automatically adjusted based on demand, supply and time left to departure.
The result? Better margins and a more even booking rate.
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β€œWe see directly how price adjustments affect sales. It gives us a whole new opportunity to work more proactively.”

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Vaylo β€” built by organizers, for organizers

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Today, Vaylo is used not only by More Sailing, but also by a growing number of other travel companies seeking an easier way to manage sales, administration and payment.
With its cloud-based solution, tailored for both package holidays, tailored trips and combinations, the goal is clear: to give more travel companies the tools to grow β€” without having to grow their administration.

For more information about Vaylo or for press inquiries, please contact:
karin@vaylo.com
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